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Scarlett Johansson hits AI app with legal action for cloning her voice in an ad

Scarlett Johansson has taken legal action against an AI app developer after her voice was cloned without her consent in an online ad. The ad, promoting an AI image editor called Lisa AI: 90s Yearbook & Avatar, featured a 22-second clip of Johansson on the set of Black Widow, followed by an AI-generated version of her voice promoting the app’s features. While the ad included a statement clarifying that the images were not associated with Johansson, her representatives assert that she was never a spokesperson for the app. As AI technology becomes more accessible, cases like this are likely to increase, raising questions about the use of cloned voices and likenesses without permission.

Scarlett Johansson hits AI app with legal action for cloning her voice in an ad

This image is property of duet-cdn.vox-cdn.com.

Overview of the Issue

The use of artificial intelligence (AI) technology has become increasingly prevalent in various industries, including advertising and entertainment. However, recent events have highlighted the need for stricter regulations and ethical considerations when it comes to utilizing AI-generated content without explicit consent. One such instance involves Scarlett Johansson, a renowned actress, who is currently pursuing legal action against an AI app developer for using her voice in an advertisement without her permission.

Details of the Ad

In an online ad for the AI image editor Lisa AI: 90s Yearbook & Avatar, an AI-generated version of Scarlett Johansson’s voice is featured. The ad, which runs for 22 seconds, starts with Johansson saying, “What’s up guys? It’s Scarlett and I want you to come with me,” as she gives a glimpse behind the scenes of her filming for the movie Black Widow. However, the ad then transitions to an AI-generated voice resembling Johansson’s, promoting the features of the app. The ad ends with a disclaimer stating that the images produced by Lisa AI have no affiliation with the person featured.

Scarlett Johansson hits AI app with legal action for cloning her voice in an ad

This image is property of duet-cdn.vox-cdn.com.

Scarlett Johansson’s Legal Action

Scarlett Johansson has taken legal action against the AI app developer, seeking to hold them accountable for the unauthorized use of her voice and likeness. Johansson’s attorney, Kevin Yorn, is handling the case, aiming to protect his client’s rights and ensure that appropriate legal measures are taken.

App Developer’s Response

Currently, there has been no response from Convert Software, the developer of the Lisa AI app, regarding the legal action taken by Scarlett Johansson. This lack of response raises questions about the app developer’s awareness of and accountability for using the actress’s voice without her consent.

Scarlett Johansson hits AI app with legal action for cloning her voice in an ad

This image is property of duet-cdn.vox-cdn.com.

Possible Implications for AI Technology

The incident involving Scarlett Johansson sheds light on the potential ramifications of AI technology in relation to consent and likeness usage. With the increasing accessibility of AI tools, similar cases are expected to arise in the future. Musicians have already been facing challenges with voice-cloning, as AI can create convincing replicas of artists’ voices. Moreover, deepfake technology, which involves manipulating or generating realistic media, raises concerns about consent and the unauthorized usage of individuals’ likenesses.

Importance of Consent and Legal Protection

The unauthorized use of Scarlett Johansson’s voice in the Lisa AI advertisement underscores the significance of obtaining consent before using someone’s voice or likeness. While there are legal remedies available for unauthorized usage, it is crucial to establish clear regulations and guidelines to protect individuals’ rights and privacy. This incident emphasizes the need for both legal and ethical frameworks to address the potential misuse of AI-generated content.

Scarlett Johansson hits AI app with legal action for cloning her voice in an ad

This image is property of duet-cdn.vox-cdn.com.

Relevance to Entertainment Industry

The case surrounding Scarlett Johansson’s voice being copied and used without consent holds broader implications for the entertainment industry as a whole. Actors and actresses rely on the protection of their voices and images, as they are integral to their careers. Strengthening legal protections and raising awareness about the importance of consent in AI applications can safeguard the interests of individuals in the entertainment industry.

Privacy and Security Concerns

The incident involving the unauthorized use of Scarlett Johansson’s voice highlights the potential privacy and security risks associated with AI technology. As AI becomes more sophisticated and accessible, individuals’ personal information and images could be more vulnerable to exploitation. Stricter regulations and robust security measures are necessary to prevent unauthorized access and misuse of personal data in AI applications.

Scarlett Johansson hits AI app with legal action for cloning her voice in an ad

This image is property of duet-cdn.vox-cdn.com.

Ethics in AI Development and Usage

The incident involving Scarlett Johansson’s voice in the Lisa AI advertisement prompts a discussion on ethical considerations in the development and usage of AI applications. Developers must prioritize consent and respect the intellectual property rights of individuals when creating AI-generated content involving celebrity voices or appearances. Additionally, raising awareness about the ethical implications of AI technology can encourage responsible use and development moving forward.

Future of AI Technology and its Impact

The unauthorized use of Scarlett Johansson’s voice serves as a reminder of the potential consequences and advancements of AI technology in the entertainment industry. As AI continues to evolve, it has the potential to revolutionize various aspects of the entertainment industry, including voice acting, virtual reality experiences, and even posthumous performances. However, the responsible and ethical development of AI technology must be prioritized to ensure that individuals’ rights and privacy are protected.

In conclusion, the case involving Scarlett Johansson’s voice being used without consent in an AI advertisement brings attention to the need for stricter regulations, ethical considerations, and legal protections in the development and usage of AI technology. This incident highlights the importance of obtaining consent when using someone’s voice or likeness and the potential risks and implications associated with AI-generated content. It serves as a catalyst for important conversations surrounding privacy, security, and ethics in the rapidly advancing field of AI. Moving forward, it is crucial for stakeholders, including developers, lawmakers, and industry professionals, to work together to establish guidelines and frameworks that promote responsible and ethical use of AI technology for the betterment of society as a whole.

Source: https://www.theverge.com/2023/11/1/23942557/scarlett-johansson-ai-app-developers-lawsuit