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Rooster Teeth pulls Red vs. Blue and other shows from YouTube

In a surprising move, Rooster Teeth has decided to remove some of its popular shows, including the beloved “Red vs. Blue,” from the YouTube platform. The announcement by Rooster Teeth senior writer and showrunner for “RWBY,” Kerry Shawcross, explained that the decision was due to the fact that YouTube revenue wasn’t sufficient for the company anymore. However, fans need not worry as Rooster Teeth will still be offering episodes of “Camp Camp” on its own website, with ad support and free viewing. According to Shawcross, running ads on their website yields much higher value for Rooster Teeth, emphasizing that animation is both challenging and expensive. To learn more about this unexpected move, click here.

Rooster Teeth pulls Red vs. Blue and other shows from YouTube

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Rooster Teeth pulls Red vs. Blue and other shows from YouTube

Rooster Teeth, a popular online entertainment company known for its animated shows, has made the decision to remove some of its most beloved content, including the iconic series Red vs. Blue, from the YouTube platform. This move comes as a surprise to fans who have long enjoyed watching Rooster Teeth’s shows on YouTube. However, the company has stated that the revenue generated from YouTube is no longer sufficient to sustain its operations.

This announcement was made by Kerry Shawcross, a senior writer and showrunner for RWBY, in a video posted on Thursday. Shawcross explained that the decision to pull Red vs. Blue and other shows from YouTube was based on the fact that the revenue generated from the platform was simply not enough to meet the company’s needs. Rooster Teeth relies on ad revenue to support its operations, and the company believes it can generate “approximately 5 – 10 times more value” by running ads on its own website.

Reason for the move

The main reason behind Rooster Teeth’s decision to move its shows away from YouTube is the insufficient revenue generated by the platform. While YouTube has long been a popular platform for content creators to showcase their work and monetize their videos through ads, Rooster Teeth found that the revenue it was earning from YouTube was not enough to sustain the company and continue producing high-quality content.

In order to continue creating the shows that fans love, Rooster Teeth needed to explore alternative revenue streams. By removing its shows from YouTube and focusing on its own website, Rooster Teeth believes that it can find more value and generate the necessary revenue to sustain its operations.

Rooster Teeth pulls Red vs. Blue and other shows from YouTube

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Implications for Rooster Teeth

The decision to pull Red vs. Blue and other shows from YouTube will have several implications for Rooster Teeth. One of the biggest implications is the impact on the company’s audience reach. YouTube has a massive user base, and by removing its shows from the platform, Rooster Teeth may lose some viewers who are accustomed to watching their content on YouTube. However, the company believes that the move will ultimately be beneficial as it can reach its dedicated fan base directly through its own website.

Another important implication is the direct control that Rooster Teeth will have over the distribution of its content. By relying solely on its own website, Rooster Teeth can have more control over the viewing experience and ensure that its shows are presented in the best possible way. This gives the company the opportunity to create a more immersive and engaging experience for its viewers.

Lastly, this move presents an opportunity for growth for Rooster Teeth. By focusing on its own website and finding alternative revenue streams, the company can invest in creating new and exciting content. This can attract new viewers and help Rooster Teeth expand its fan base even further.

Moving Camp Camp

One of the shows that has been moved from YouTube to Rooster Teeth’s website is Camp Camp. This animated series follows the adventures of a group of campers and their counselors at the dysfunctional Camp Campbell. Despite the move, fans can still enjoy the show for free on Rooster Teeth’s website, as it will continue to be ad-supported.

The decision to move Camp Camp is part of Rooster Teeth’s overall strategy to shift its content away from YouTube and focus on its own platform. By moving the show to its own website, Rooster Teeth can better control the distribution and monetization of the series. This move allows the company to maximize its revenue potential and ensure the sustainability of the show.

Rooster Teeth pulls Red vs. Blue and other shows from YouTube

This image is property of images.unsplash.com.

Finding more value on its own website

Rooster Teeth believes that it can find more value by running ads on its own website compared to YouTube. Kerry Shawcross, in his video announcement, stated that the company gets “approximately 5 – 10 times more value” from ads it runs on its own website. This significant increase in value will help Rooster Teeth generate the necessary revenue to continue producing high-quality shows.

By focusing on its own website, Rooster Teeth can better cater to its dedicated fan base and provide a more immersive viewing experience. The company can also explore additional revenue streams such as merchandise sales, partnerships, and fan subscriptions. This diversification of revenue sources will help ensure the financial sustainability of Rooster Teeth’s operations and allow the company to continue creating content that fans love.

The challenges of animation

One of the reasons cited by Kerry Shawcross for the decision to move Red vs. Blue and other shows away from YouTube is the cost and difficulty of animation. Animation is a complex and labor-intensive process that requires significant resources. Funding animation projects solely through YouTube revenue can be challenging, as the revenue generated from ads may not be enough to cover the high production costs associated with animation.

By focusing on its own website, Rooster Teeth can better support its animation projects and ensure their financial sustainability. The increased revenue from ads on the website will provide the necessary funding to continue creating high-quality animated shows for fans to enjoy.

Rooster Teeth pulls Red vs. Blue and other shows from YouTube

This image is property of images.unsplash.com.

Rooster Teeth’s Instagram post

Rooster Teeth took to Instagram to announce its decision to pull Red vs. Blue and other shows from YouTube. In an Instagram post, the company shared a video that explained the reasons behind the move and promoted the shift to its own website as a way to better support its content.

The Instagram post featured a screenshot from Red vs. Blue and directed viewers to watch the video announcement on Rooster Teeth’s website. This social media post allowed Rooster Teeth to reach its audience directly and keep them informed about the changes happening with its shows.

Rooster Teeth’s decision explained

Kerry Shawcross, in his video announcement, explained the reasoning behind Rooster Teeth’s decision to move Red vs. Blue and other shows away from YouTube. The main factor driving this decision was the insufficient revenue generated by YouTube. While YouTube has traditionally been a popular platform for content creators, the revenue generated from ads on the platform was no longer able to sustain Rooster Teeth’s operations.

The decision to focus on Rooster Teeth’s own website was driven by the belief that the company could generate significantly more value by running ads on its own platform. This increased revenue will help support the production of high-quality shows and ensure the financial sustainability of the company.

Continuing to watch Rooster Teeth’s content

While Rooster Teeth’s decision to remove Red vs. Blue and other shows from YouTube may disrupt the viewing experience for some fans, there are still options available for continuing to watch Rooster Teeth’s content. The company’s shows can be accessed on its own website, where fans can continue to enjoy the same high-quality content they love.

In addition to Rooster Teeth’s website, there may be other platforms where fans can find and watch Rooster Teeth’s shows. It’s worth exploring these alternative platforms to ensure that fans can continue to follow their favorite shows and stay connected with the Rooster Teeth community.

In conclusion, Rooster Teeth’s decision to remove Red vs. Blue and other shows from YouTube is driven by the need to find alternative revenue streams that can better support the company’s operations. By focusing on its own website, Rooster Teeth believes it can generate more value and ensure the financial sustainability of its content. While this move may present some challenges, it also opens up opportunities for growth and allows Rooster Teeth to continue creating the content that its dedicated fan base loves.

Source: https://www.theverge.com/2023/10/8/23908787/rooster-teeth-shows-leave-youtube-red-vs-blue