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Manchester United’s new clothing collection contains a secret message inspired by Peter Saville

Get ready to show off your love for both Manchester United and iconic design with the new clothing collection inspired by Peter Saville. Created in collaboration with sports branding agency Homeground, this apparel collection takes inspiration from Saville’s work on New Order album covers. The collection features symbols and colors that spell out the Latin motto of Manchester, ‘Concilio et Labore’ meaning ‘by wisdom and effort’. Not only does the collection offer stylish pieces like statement tracksuits and jerseys, but it also comes with a limited-edition concept album, Sound of Manchester, and a record sleeve designed by Saville himself. This collection is the perfect way to showcase your passion for Manchester United and the city’s rich artistic history.

Manchester Uniteds new clothing collection contains a secret message inspired by Peter Saville

This image is property of www.creativeboom.com.

Manchester United’s new clothing collection

Adidas has partnered with renowned art director and designer Peter Saville to create a new apparel collection for Manchester United. This collaboration, in conjunction with sports branding agency Homeground, builds on the previous collection released in April 2022. While the first collection drew inspiration from Saville’s album artwork for Joy Division’s “Unknown Pleasures,” this new collection takes cues from Saville’s New Order album covers, specifically the iconic color wheel. The design influence can be seen on statement tracksuits, long sleeve jersey tops, and shorts, which feature symbols from Saville’s famous sleeve for New Order’s “Blue Monday.”

Image of Manchester United's new clothing collection

Aesthetically pleasing design hieroglyphics

The shapes and colors on the new apparel range from Manchester United’s collaboration with Peter Saville are more than just aesthetics. They actually correspond to a color wheel that Saville created for the back of New Order’s second album, “Power, Corruption & Lies.” By decoding the symbols, fans can uncover the hidden message: FAC 73 BLUE MONDAY AND THE BEACH NEW ORDER. In this new collection, the shapes and colors spell out the Latin motto of Manchester, “Concilio et Labore,” which translates to “by wisdom and effort.” This motto is also found on Manchester United’s crest, making it a fitting way to connect two iconic symbols of the city.

Image of the New Order album sleeve

Manchester Uniteds new clothing collection contains a secret message inspired by Peter Saville

This image is property of www.creativeboom.com.

Distinctly Manc design

Described as “distinctly Manc,” Manchester United’s new clothing collection explores themes of hard work and craft, reflecting the city’s identity. Building upon last year’s collection, the new wave includes a range of items such as T-shirts, long sleeves, half-zips, and track pants. These pieces will be worn by the players during training and pre-match, adding a stylish and meaningful touch to their attire for the Manchester derby.

Images of Manchester United's new clothing collection Images of Manchester United's new clothing collection

Accompanied by a concept album

In addition to the clothing collection, Manchester United’s collaboration with Peter Saville also includes a concept album titled “Sound of Manchester.” This exclusive vinyl record features the raw sound of the crowd at Old Trafford during Manchester United’s historic 1993 match that led to Sir Alex Ferguson’s first-ever league title. The other side of the album contains a narration by poet John Cooper-Clarke, evoking the power and influence of Manchester’s culture. Unfortunately, the concept album will not be available for general sale, as only a limited number of copies have been pressed. However, the first 25 customers to make a purchase at Piccadilly Records in Manchester on November 3rd will receive this exclusive work of art for free.

Images of Manchester United's concept album

Manchester Uniteds new clothing collection contains a secret message inspired by Peter Saville

This image is property of www.creativeboom.com.

Limited edition release

The collaboration between Manchester United and Peter Saville also extends to the release and promotion of the new collection. To celebrate the launch, a stylized vinyl factory photoshoot was conducted with the players, capturing the essence of Manchester’s music and football heritage. Additionally, the record sleeve for the concept album has been designed by Peter Saville himself, completing the full circle of collaboration between the worlds of football and art. The release of the collection will be promoted through Piccadilly Records, and the first 25 customers at their Manchester location will receive the limited edition concept album for free.

Images of the photoshoot for Manchester United's new collection Images of the photoshoot for Manchester United's new collection

Release and promotion

To showcase the new collection, a photoshoot was organized with acclaimed photographer Benedict Redgrove. The photoshoot features Manchester United players working in a stylized vinyl factory, blending the worlds of football and music in a visually striking way. This imagery captures the essence of the collaboration between Manchester United and Peter Saville, highlighting the connection between the club’s heritage and the city’s vibrant culture.

Images from the photoshoot for Manchester United's new collection

In conclusion, Manchester United’s new clothing collection, created in collaboration with Peter Saville, combines iconic design influences with the heritage of the club and the city. The collection’s aesthetic hieroglyphics represent a hidden message inspired by Saville’s New Order album covers, adding depth and meaning to the apparel. With its distinctly Manc design and expansion on last year’s collection, Manchester United’s collaboration with Saville celebrates the city’s identity and its rich history in both football and art. The concept album, titled “Sound of Manchester,” adds another layer of exclusivity to the collection, allowing lucky fans to own a piece of Manchester’s cultural legacy. The release and promotion of the collection further solidify the connection between football and art, with the stylized vinyl factory photoshoot and the record sleeve designed by Peter Saville himself. Manchester United’s new clothing collection is not just clothing – it’s a statement, a celebration, and an embodiment of the city’s spirit.

Manchester Uniteds new clothing collection contains a secret message inspired by Peter Saville

This image is property of www.creativeboom.com.

Source: https://www.creativeboom.com/news/manchester-united-x-peter-saville/