Saturday, July 20, 2024
From the WireTechnology

Individual NFL Sunday Ticket games are ‘nowhere in our future’

If you’re a fan of NFL Sunday Ticket and were hoping for more flexible subscription options, you might be disappointed. According to recent quotes from NFL chief media officer Brian Rolapp, individual NFL Sunday Ticket games are “nowhere in our future.” This means that for now, you’ll have to purchase the entire season or nothing at all. With prices starting at $349, this might not be the most appealing option for casual fans. While other sports leagues like the NBA offer more flexibility in their streaming options, it seems that the NFL and YouTube TV refuse to budge. However, if you’re looking for a more affordable alternative, NFL+ allows you to stream live audio of all NFL games starting at just $6.99 a month. Or, there’s always Dave & Buster’s.

NFL Sunday Ticket on YouTube TV

If you’re a football fan, you’ve probably heard about NFL Sunday Ticket, a popular way to watch out-of-market NFL games. With the rise of streaming platforms, NFL Sunday Ticket made its way to YouTube TV. However, despite the potential for new subscription options and individual game purchases, NFL Sunday Ticket on YouTube TV has not introduced any subscription innovations. In fact, according to recent quotes from NFL chief media officer Brian Rolapp, it seems that the ability to purchase anything less than the entire season of Sunday Ticket games won’t be coming anytime soon.

Speaking with Sports Illustrated, Rolapp expressed the NFL’s dislike for the model of individual game purchases. He stated that the NFL hasn’t heard much demand from fans for this option and believes that the value of the product is already good enough. While he acknowledged the possibility of offering fewer than all the games, he mentioned that they haven’t seriously talked about selling individual games separately. It appears that individual NFL Sunday Ticket games are nowhere in the future plans for the NFL.

All-or-Nothing Pricing

As it stands, the only options available for NFL Sunday Ticket on YouTube TV are all-or-nothing. If you’re a YouTube TV subscriber, you can purchase the entire season of NFL Sunday Ticket for $349. This might seem like a hefty price, but considering that YouTube TV itself costs $72.99 a month, it’s a significant commitment for hardcore NFL fans. On the other hand, if you don’t have a YouTube TV subscription, you can opt for the standalone NFL Sunday Ticket package for $449 through YouTube Primetime Channels. These prices make it clear that NFL Sunday Ticket is targeted towards the most devoted football fans.

Limited Options for Fans

Unfortunately, the lack of flexibility with NFL Sunday Ticket on YouTube TV means that it doesn’t cater to the needs of all football fans. If you only follow a single out-of-market team, you’re out of luck. The Sunday Ticket package doesn’t offer the option to subscribe to just a single team’s games. Additionally, prime-time and locally broadcast NFL games are excluded from Sunday Ticket, further limiting the options for fans. This lack of customization and exclusion of certain games might leave some fans on the sidelines.

Losses for YouTube TV

While you might expect YouTube TV to offer more flexibility with NFL Sunday Ticket plans, the reality is quite the opposite. In fact, YouTube TV is projected to incur significant losses due to its NFL deal. Market analysts at Morgan Stanley estimate that YouTube could lose a staggering $1.2 billion this season alone over NFL Sunday Ticket rights. The losses are expected to be even larger in the coming years. These financial implications highlight the challenges YouTube TV faces with the current NFL Sunday Ticket model.

Comparison with Other Sports Leagues

When comparing NFL Sunday Ticket to other sports leagues, such as the NBA, the lack of flexibility becomes even more apparent. The NBA offers individual team subscriptions, allowing fans to focus on their favorite team’s games. Moreover, the NBA takes it a step further by offering the option to purchase single games. These options provide fans with greater flexibility and cater to their specific preferences. Unfortunately, the NFL and YouTube TV have not shown the same willingness to adapt and offer similar options.

Resistance to Change

The inflexibility of the NFL and YouTube TV in terms of NFL Sunday Ticket has been evident. While YouTube TV recently introduced monthly installments for NFL Sunday Ticket payments, they still require fans to commit to the entire season. This lack of flexibility might deter some potential subscribers who are looking for more options and don’t want to make a long-term commitment. The resistance to change in the NFL Sunday Ticket model could impact the overall success of the partnership between the NFL and YouTube TV.

Alternative: NFL+

For fans seeking an alternative to NFL Sunday Ticket, NFL+ provides an affordable audio-only option for out-of-market games. With NFL+, fans can stream live audio of all NFL games starting at just $6.99 a month. While it might not offer the visual experience of watching the games, it provides an affordable way to stay connected to the action. This option could be especially appealing to fans who primarily enjoy listening to the broadcasts or want a more budget-friendly alternative.

Other Alternatives

If neither NFL Sunday Ticket nor NFL+ meets your needs, another option to consider is visiting Dave & Buster’s. Dave & Buster’s is a popular entertainment venue that offers a sports bar experience combined with arcade games. It provides an alternative way to enjoy watching NFL games while also engaging in fun activities with friends and family. While it might not be a traditional streaming option, it offers a unique and enjoyable football viewing experience.


In conclusion, NFL Sunday Ticket on YouTube TV has yet to introduce any subscription innovations or individual game purchases. The all-or-nothing pricing model might not be suitable for all football fans, especially those who follow a single out-of-market team or are interested in prime-time and locally broadcast games. The resistance to change from both the NFL and YouTube TV raises questions about the future of their partnership. Fans seeking more flexibility can explore alternatives such as NFL+ or consider visiting Dave & Buster’s for a unique viewing experience. As the landscape of streaming services continues to evolve, it remains to be seen whether NFL Sunday Ticket will adapt to meet the changing preferences of football fans.