Monday, April 22, 2024
From the Wire

Facebook Now Allows Users to Link Separate Profiles

Facebook users can now create multiple personal profiles with unique feeds and relevant content for each one, Meta announced. Previously, users had to create completely separate profiles and manually switch between them, but now they can easily organize who they share with and what content they see for different aspects of their lives. Meta compared this new profile option to the successful separate interest-based accounts on Instagram and plans to roll out this feature globally starting Thursday. This update comes as Facebook aims to compete with other social media platforms and address a decline in users.

Facebook Now Allows Users to Link Separate Profiles

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Facebook Now Allows Users to Link Separate Profiles

Facebook users can now create multiple personal profiles with unique feeds and relevant content for each one, Meta announced in a press release on Thursday. Historically, users had to create a completely unattached profile and log in and out to toggle between the two, but that is changing with the new feature. This means that you now have the ability to easily organize who you share with and what content you see for the various parts of your life, all within one Facebook account.

The option to link separate profiles is similar to the feature currently available on Instagram. Meta has seen the success of separate interest-based accounts on Instagram, so they are now bringing this option to Facebook as well. The feature will start to roll out globally starting Thursday, and Meta plans to continue rolling out the feature over the next few months. This new update is part of Meta’s efforts to compete with other social media platforms and to address a decline in users.

Comparison to Instagram’s Profile Options

In its press release, Meta compared Facebook’s new profile option to the option currently available on Instagram. Instagram has allowed users to create different profiles with unique feeds and content for some time now, and it has been quite successful. Meta recognized this and decided to bring a similar feature to Facebook to give users more flexibility and customization options. This move is aimed at attracting more users and keeping them engaged on the platform.

Facebook Now Allows Users to Link Separate Profiles

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Rolling out Globally Starting Thursday

The new profile linking feature will be rolled out globally, starting on Thursday. Meta has decided to phase in the feature gradually to ensure a smooth transition for users. This means that not all users will have access to the feature right away, but it will be available to more and more users over the coming months. So if you don’t see the option to link your separate profiles immediately, don’t worry, it will be coming to you soon.

Changes to the Feature Since Announcement

When Meta first announced the feature in July of last year, they mentioned the option of creating five separate profiles under one account. However, the final feature now allows users to create up to four separate profiles, instead of five. This change may be due to feedback and testing during the development process. Additionally, certain features, such as Dating, Marketplace, Professional Mode, and Payments, will only be available through the user’s main profile. This ensures that users can still access all the essential features of Facebook while benefiting from the flexibility of having multiple profiles.

Facebook Now Allows Users to Link Separate Profiles

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Certain Features Only Available Through Main Profile

While the new feature allows users to link separate profiles and enjoy unique feeds and content for each one, there are certain features that will only be available through the user’s main profile. These features include Dating, Marketplace, Professional Mode, and Payments. Meta has made this decision to ensure that users can still access essential features and maintain a cohesive experience across their profiles. So if you rely heavily on any of these features, make sure to primarily use your main profile to access them.

Availability of Linking Current Separate Accounts

It is currently unclear if users with existing separate accounts, such as a personal and professional Facebook page, will have the option to link these accounts together. Gizmodo has reached out to Meta for clarification but did not receive an immediate response. This is an important consideration for many users who currently manage separate accounts and would like to streamline their experience by linking them. Hopefully, Meta will add this capability in the future to make the transition even smoother for users.

Facebook Now Allows Users to Link Separate Profiles

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Competing with Other Social Media Platforms

One of the main motivations behind this new feature is to compete with other social media platforms. Facebook has been facing increasing competition from platforms like X (formerly called Twitter), which have been attracting younger audiences. The decline in users that Facebook experienced in the past can be attributed to the rise of these competing platforms. In response, Meta is continuously looking for ways to enhance its platforms and attract new users. The ability to link separate profiles is just one of the strategies they are implementing to stay relevant in the ever-evolving social media landscape.

Meta’s Efforts to Adjust Its Social Media Platforms

Meta, the parent company of Facebook, has been actively making adjustments to its social media platforms to address declining user numbers and to meet the changing needs of users. In addition to the new profile linking feature, Meta has introduced various updates and enhancements. These include the introduction of Facebook Reels, a redesigned layout for Pages, more relevant notifications, and a dedicated News Feed. These changes aim to keep users engaged and ensure that they have a positive experience on the platform. However, some skeptics are not certain if these efforts will be enough to win over the next generation.

Facebook Now Allows Users to Link Separate Profiles

Concerns about Meta Winning the Next Generation

There are concerns among experts and industry analysts that Meta may not be successful in winning over the next generation of social media users. In an interview with CNN last year, Jeremy Bondy, CEO of app marketing firm Liftoff, expressed skepticism about Meta’s ability to attract younger audiences. He mentioned that while the company may not see a decline in cash flows in the next few years, there is a worry that they may struggle to win over the next generation. This concern highlights the importance of Meta’s ongoing efforts to adapt and innovate in the highly competitive social media industry.

In conclusion, Facebook’s new feature that allows users to link separate profiles is a significant development for users who want more flexibility and customization options on the platform. This feature brings Facebook in line with Instagram’s profile options and allows users to create unique feeds and content for different areas of their lives. The gradual rollout of the feature globally ensures a smooth transition for users. While certain features will only be available through the main profile, this allows users to still access essential functionalities. Meta’s efforts to address declining user numbers and compete with other social media platforms demonstrate their commitment to staying relevant in the industry. However, concerns about winning over the next generation highlight the ongoing challenges they face.

Source: https://gizmodo.com/facebooks-now-allows-users-to-link-separate-profiles-1850862522