Microsoft reportedly published — and retracted — an AI-generated article that recommended people visit a Canadian food bank as a tourist attraction. The article “Headed to Ottawa? Here’s what you shouldn’t miss!” included recommendations for catching a baseball game, honoring fallen soldiers at a war museum and… swinging by the Ottawa Food Bank. Paris Marx first called out the story on X (formerly Twitter). “People who come to us have jobs and families to support, as well as expenses to pay,” the AI-written section about the food bank section read. “Life is already difficult enough. Consider going into it on an empty stomach.”
Before its retraction, the article appeared on Microsoft Start, the company’s AI-aggregated news service that replaced Microsoft News in 2021. After The Verge reported on the article and its highly inappropriate recommendation about “going into it on an empty stomach,” Microsoft senior director Jeff Jones told the publication, “This article has been removed and we are investigating how it made it through our review process.”
Microsoft is really hitting it out of the park with its AI-generated travel stories! If you visit Ottawa, it highly recommends the Ottawa Food Bank and provides a great tip for tourists: “Consider going into it on an empty stomach.” https://t.co/7bvGemDad2
— Paris Marx (@parismarx) August 17, 2023
The article’s author was listed merely as “Microsoft Travel,” suggesting real people may not have had any involvement in its creation. Microsoft Start’s “About Us” webpage claims it uses “human oversight” for the algorithms that “comb through hundreds of thousands of pieces of content sent by our partners” to help the company “understand dimensions like freshness, category, topic type, opinion content and potential popularity and publish according to user preferences.” The Windows maker reportedly laid off around 50 reporters from the division in 2020 while shifting to AI-generated news.
Microsoft is hardly the first company to get overzealous in its use of AI-created content. Early this year, CNET published numerous error-ridden financial explainer articles composed by artificial intelligence. More recently, Gizmodo’s parent company G/O Media posted an AI-composed (also mistake-filled) Star Wars article on the site, which deputy editor James Whitbrook called “embarrassing, unpublishable, disrespectful.” As the Associated Press proceeds with measured caution on AI-assisted news coverage, other media outlets — including Microsoft’s news publishing wing — appear considerably more comfortable cashing in on fully AI-written articles, clearing the inevitable wreckage after the fact.