Apple’s cheaper Vision Pro follow-up still won’t be cheap
Apple’s upcoming follow-up to the Vision Pro headset is expected to be more affordable, but that doesn’t mean it will come with a low price tag. According to Mark Gurman’s Power On newsletter for Bloomberg, the new headset is likely to ditch the external display in order to hit a price point between $1,500 and $2,500. This move would mean that the EyeSight feature, which allows for on-the-fly rendering of the wearer’s eyes, will only be available in more expensive versions of the headset. While $1,500 may be more palatable for some consumers, whether $2,500 is worth the discount depends on whether the hardware changes, including the use of an iPhone-grade chip, can provide a satisfactory software experience. Apple faces the challenge of attracting consumers who are still uncertain about the value of VR/AR technology, but this move towards a more affordable option indicates the company’s commitment to making these headsets more accessible.
Apple’s cheaper Vision Pro follow-up still won’t be cheap
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Overview
Apple has been working on a more affordable version of its Vision Pro headset, hoping to offer a more accessible option for customers interested in virtual reality (VR) and augmented reality (AR) technology. However, despite the efforts to reduce costs, the follow-up device is still expected to be priced between $1,500 and $2,500. This article will explore the changes in the new version, including the potential removal of the external display, the impact on the EyeSight feature, Apple’s shift in focus, challenges in attracting customers, and comments from readers.
Ditching the external display
One major change in the more affordable version of the Vision Pro headset is the potential removal of the external display. This move aims to reduce costs and make the device more affordable for a wider range of consumers. However, it also means that the EyeSight feature, which allows users to see a real-time render of the wearer’s eyes, would be restricted to the more expensive versions of the headset. This could be disappointing for some users who value this unique feature.
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Impact on EyeSight feature
The EyeSight feature in the Vision Pro headset is a standout feature that sets it apart from other VR and AR devices on the market. It allows wearers to make eye contact with others and provides visual cues about their attention and focus. With the potential removal of the external display in the more affordable version, this feature would be limited to the higher-priced models. This could be a significant factor for potential buyers who prioritize this feature.
Apple’s shift in focus
Apple’s decision to prioritize a more affordable version of the Vision Pro headset indicates a shift in focus from its previous AR glasses project. The company recognized the technical challenges of developing AR glasses and decided to redirect resources to a more accessible VR and AR headset. This move reflects Apple’s commitment to making immersive technology more widely available to consumers.
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Price range discussion
Despite the efforts to reduce costs, the price range for the more affordable Vision Pro follow-up is still relatively high. With a range between $1,500 and $2,500, the device may not be considered cheap by many consumers. However, compared to the original Vision Pro headset, which had a starting price of $3,499, the more affordable version offers a significant price reduction. Whether this price range is enough of a discount depends on the perceived value of the device and the software experience it provides.
Software experience
Apple’s decision to use an iPhone-grade chip in the more affordable Vision Pro headset raises questions about the overall software experience. While an iPhone chip might be cost-effective, it may not offer the same level of performance and capabilities as more advanced processors. The success of the more affordable version will depend on whether Apple can optimize the software to deliver a seamless and immersive experience to users, even with the hardware limitations.
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Challenges in attracting customers
One of the main challenges Apple faces with the more affordable Vision Pro follow-up is attracting customers who are undecided about investing in VR or AR technology. With the relatively high price range and the potential compromises in features and performance, Apple needs to convince potential buyers of the value and unique experiences the headset can offer. This is a common challenge in the VR and AR market, where finding the right balance between price, features, and performance is crucial to capturing a wider audience.
Comments from readers
Readers have expressed mixed opinions about Apple’s more affordable Vision Pro follow-up. Some applaud the effort to make immersive technology more accessible, while others criticize the still relatively high price range. Many readers highlight the importance of the EyeSight feature and express disappointment that it might be limited to the more expensive models. Overall, readers are curious about the software experience and whether the more affordable version can deliver a compelling VR and AR experience.
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Source: https://www.theverge.com/2023/10/15/23917710/apple-vision-pro-cheaper-no-eyesight-external-display
