Friday, June 14, 2024
From the Wire

Apple plans to upgrade the App Store’s search engine, and it might not stop there

Get ready for some exciting updates from Apple! According to a report by Bloomberg, Apple is planning to upgrade its App Store search engine and there are hints that this could be just the beginning. The company is working on integrating its powerful internal search engine, known as “Pegasus,” more deeply into iOS and macOS. Additionally, Apple may even utilize generative AI tools to enhance its search capabilities. With the success of its Spotlight search feature and the launch of Business Connect, Apple is steadily building the foundation to potentially compete with Google. The question remains: will Apple launch its own search engine? Only time will tell, but the possibility is certainly intriguing.

Apple plans to upgrade the App Store’s search engine, and it might not stop there

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Background Information

Apple’s plan to upgrade the App Store’s search engine is a significant development that could potentially change the way users discover apps on their devices. According to a report by Bloomberg, Apple is working on improving its search engine capabilities within the App Store, as well as other apps. This move is seen as a step towards creating a search engine that can rival Google’s dominance in the market.

Former Google executive John Giannandrea, who now leads Apple’s search team, is reportedly involved in the development of this upgraded search engine. Giannandrea has extensive experience in the field of search and artificial intelligence, making him a valuable asset for Apple in its quest to improve its search capabilities.

Apple has already taken steps towards enhancing its search functionality with upgrades to the Spotlight search feature in iOS 14 and iPadOS 14. These upgrades allow users to search for web results, app details, documents, and more directly from the Spotlight search. This integration of search capabilities into the operating system indicates Apple’s intention to provide a more seamless search experience for its users.

In addition to these developments, Apple has also introduced the Business Connect tool. This tool aims to strengthen Apple’s information database by providing details about businesses’ hours and locations. By enhancing its database with this information, Apple can better compete with Google in terms of providing accurate and up-to-date search results for local businesses.

Apple plans to upgrade the App Store’s search engine, and it might not stop there

This image is property of duet-cdn.vox-cdn.com.

The Potential of Apple’s Search Engine

When comparing Apple’s search engine to Google’s, there are several aspects to consider. While Google’s search engine is undoubtedly the market leader, Apple has a robust App Store ads business that serves ads to its own apps such as Apple News and Weather. This existing infrastructure gives Apple a significant advantage when it comes to monetizing its search engine.

Furthermore, with the upgrades made to the Spotlight search feature and the introduction of the Business Connect tool, Apple has already laid the groundwork for launching its own search engine. The integration of search capabilities into Apple’s operating systems demonstrates Apple’s commitment to providing an enhanced search experience for its users.

Apple executive Eddy Cue has previously expressed the opinion that Apple doesn’t need to create its own search engine. However, it is worth noting that Apple reportedly turned down an offer to buy Bing in 2020, indicating that the company may still be considering the possibility of developing its own search engine.

Apple plans to upgrade the App Store’s search engine, and it might not stop there

This image is property of duet-cdn.vox-cdn.com.

The Future of Apple’s Search Engine

While Apple’s decision to launch its own search engine is still uncertain, there are several indicators that point towards this possibility. One such indicator is the development of the internally-named “Pegasus” search engine by John Giannandrea’s team. This search engine is expected to be more deeply integrated into iOS and macOS, potentially providing users with a more robust search experience.

Another factor that could potentially shape the future of Apple’s search engine is the use of generative AI tools. By incorporating generative AI, Apple could enhance its search capabilities and provide more personalized and relevant search results to its users.

If Apple does decide to launch its own search engine, it is likely that it will be seamlessly integrated into iOS and macOS. This means that users would be able to perform searches directly from their devices without the need for a separate search engine application. This integration would further solidify Apple’s position as a provider of comprehensive and user-friendly technology.

The potential impact of Apple’s search engine on competition with Google cannot be overlooked. If Apple is successful in creating a compelling search experience, it could pose a significant challenge to Google’s dominance in the search engine market. This competition could lead to further innovation and improvement in the search engine industry as a whole.

In conclusion, Apple’s plan to upgrade its search engine and potentially launch its own search engine is an exciting development in the tech industry. With the pieces already in place and the involvement of experienced search and AI professionals, Apple has the potential to create a search engine that can compete with the likes of Google. The future of Apple’s search engine remains uncertain, but its impact on the way we search for information on our devices could be significant.

Apple plans to upgrade the App Store’s search engine, and it might not stop there

This image is property of duet-cdn.vox-cdn.com.

Source: https://www.theverge.com/2023/10/1/23898280/apple-google-pegasus-search-engine-competition-generative-ai