Saturday, February 24, 2024
From the Wire

Amazon is quietly shuttering its live audio app Amp

Get ready to say goodbye to Amazon’s live audio app Amp. After only a year and a half since its launch, the app will soon be shutting down. Originally touted as Amazon’s take on “reimagining radio,” Amp allowed users to create and listen to live radio shows, call in to interact with hosts, and access millions of licensed songs. However, signs of trouble started to arise early on, with Amazon cutting half of Amp’s staff last year. As the trend of live audio services wanes in popularity post-pandemic, Amp joins the likes of Clubhouse and Spotify’s live audio feature in closing its doors. Stay tuned for more details on the official sunset date.

Amazon is quietly shuttering its live audio app Amp

Amazon is quietly shuttering its live audio app Amp

This image is property of duet-cdn.vox-cdn.com.

Amazon is shutting down Amp radio app

Amazon has made the decision to shut down its live audio app Amp, according to an announcement made by Steve Boom, the vice president of Amazon Music. Although the app is still available for download and continues to air live radio shows, it is expected to be officially sunset in the near future.

Steve Boom announces shutdown in memo

The decision to shut down Amp was not made lightly. According to Steve Boom, it came after months of careful consideration regarding Amazon’s future investments. While the app was launched in March 2022, it has only been operational for about a year and a half.

Amazon is quietly shuttering its live audio app Amp

This image is property of duet-cdn.vox-cdn.com.

Amp app still available for download

Despite the announcement of its closure, the Amp app is still currently available for download. Users can still access live radio shows through the app. However, it is unclear when exactly the service will be officially shut down.

Reasons behind the decision to shut down Amp

According to Steve Boom, the decision to shut down Amp was a result of careful consideration of Amazon’s future investments. While the exact reasons behind the decision have not been disclosed, it is likely that the app did not meet Amazon’s expectations or did not generate the desired level of engagement or revenue.

Amazon is quietly shuttering its live audio app Amp

This image is property of duet-cdn.vox-cdn.com.

Amp’s launch and competition with Clubhouse and other audio services

When Amp was first launched in March 2022, it was seen as a potential competitor to popular audio platforms like Clubhouse. However, unlike Clubhouse and Twitter Spaces, Amp had a specific focus on music and talk radio. It allowed users with an Amazon account to host live shows, access licensed songs, create playlists, and interact with their followers.

Features and functionality of Amp app

Amp offered a range of features and functionalities for users. It allowed anyone with an Amazon account to host a live show and access a vast library of licensed songs. Users could compile playlists and play music for their followers during their live broadcasts. Additionally, users could “call in” to shows and ask hosts questions, creating an interactive and engaging experience for all participants.

Amazon is quietly shuttering its live audio app Amp

This image is property of duet-cdn.vox-cdn.com.

Participation of celebrities and users in Amp

During its peak, Amp attracted the participation of various celebrities, musicians, comedians, podcasters, and athletes. Notable names such as Nicki Minaj, Jason Lee, Draymond Green, Joe Budden, and Guy Raz hosted live programs on the app. This allowed users to engage with their favorite celebrities and enjoy unique content.

Signs of trouble and staff cuts at Amp

Despite its initial momentum, signs of trouble began to emerge early on for Amp. Amazon made the decision to cut approximately half of Amp’s staff, amounting to around 150 employees. This significant reduction in workforce indicated that the app might not have been performing as expected and that adjustments were necessary.

Amazon is quietly shuttering its live audio app Amp

This image is property of duet-cdn.vox-cdn.com.

Closure of live audio services after the pandemic

The closure of Amp is part of a broader trend of live audio services struggling or pivoting after the peak of the pandemic. Similar platforms like Clubhouse have also undergone significant changes to adapt to changing user behaviors and preferences. The decline in user engagement and the shift in priorities for these platforms have led to the need for reevaluation and adjustments.

Amazon Music’s response and future plans

In response to questions from The Verge, Amazon Music spokesperson Rebecca Silverstein acknowledged the difficult decision to close Amp. However, she highlighted that the experience gained from Amp will be valuable as Amazon Music seeks to develop new fan experiences on a larger scale. While specific plans for the future were not detailed, it is clear that Amazon Music intends to leverage the insights gained from Amp to create innovative offerings for music fans.

In conclusion, Amazon’s decision to shutter Amp reflects the evolving landscape of live audio services. While the app provided unique features and engaged notable celebrities, it did not meet the necessary criteria for long-term viability. However, the closure of Amp does not mark the end of Amazon’s endeavors in the audio space, as the company intends to leverage the lessons learned to develop new experiences for music fans through Amazon Music.

Source: https://www.theverge.com/2023/10/4/23903887/amazon-is-quietly-shuttering-its-live-audio-app-amp