Thursday, February 22, 2024
From the Wire

Actually, X sees 500M posts per day — not 100M-200M as Musk recently said

In a recent event, X CEO Linda Yaccarino contradicted Elon Musk’s previous statement about the number of posts on the platform. Musk claimed that X users were generating 100 to 200 million posts per day, excluding retweets. However, Yaccarino stated that X was actually seeing 500 million posts per day. This figure caught the attention of TechCrunch because it seemed to be out of alignment with Musk’s statement. Upon further investigation, X confirmed that Yaccarino’s figure of 500 million posts per day is accurate. The company explained that this includes all conversational post activities, such as original posts, replies, and quotes. The discrepancy between Musk and Yaccarino’s figures can be attributed to Musk likely only referring to original posts. Yaccarino also shared other X metrics, including increased user engagement, Gen-Z being the largest segment, and the platform’s focus on creators.

Actually, X sees 500M posts per day — not 100M-200M as Musk recently said

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Yaccarino contradicts Musk’s statement

At a recent event, X CEO Linda Yaccarino made a statement that contradicts Elon Musk’s earlier claim about the number of posts on the platform. Musk had stated that X users were generating 100 to 200 million posts per day, excluding retweets. However, Yaccarino claimed that X was actually seeing 500 million posts per day. This discrepancy in numbers has caught the attention of many, especially considering Musk’s influence as the owner of X. Confirmation of Yaccarino’s statement was obtained from Imran Khan of Proem Asset Management, who hosted the event where Yaccarino made her claim. This contradictory figure raises questions about the accuracy of Musk’s statement and the implications it has for the usage of X.

Actually, X sees 500M posts per day — not 100M-200M as Musk recently said

Musk’s statement and its implications

Elon Musk’s claim of 100 to 200 million posts per day on X sparked discussions and analysis within the industry. Comparisons were made between X and other social media platforms, such as Twitter, which had documented an average of 500 million posts per day in 2013. If X is indeed seeing a decline in the number of posts, as Musk’s statement implies, it would be a significant drop from its earlier numbers. This decline in usage raises concerns about the platform’s popularity and relevance. It also prompts us to question the accuracy of Musk’s statement and whether it reflects the current state of X.

Actually, X sees 500M posts per day — not 100M-200M as Musk recently said

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The correct number of posts per day

According to a representative from X, Yaccarino’s claim of 500 million posts per day is accurate. However, this number includes various post activities, such as original posts, replies, and quote posts. X has become a highly conversational platform, with many posts interacting with one another. Musk’s statement, on the other hand, likely referred only to original posts. This discrepancy in figures highlights the importance of understanding the different types of post activities on X and how they contribute to the overall number of posts per day. It is essential to consider these nuances before drawing conclusions about the usage of X based solely on the number of posts.

Actually, X sees 500M posts per day — not 100M-200M as Musk recently said

Other X metrics shared by Yaccarino

In addition to the number of posts per day, Yaccarino also shared several other metrics that shed light on the current state of X. One notable metric is the increase in user engagement, with people spending 14% more time on the platform. This increase is accompanied by a 20% rise in video consumption, indicating that X is successfully capturing and retaining users’ attention. Another significant trend highlighted by Yaccarino is the growing presence of Gen-Z users on X, with almost 200 million of them joining the platform every month. This shows that X is attracting and resonating with younger audiences, which bodes well for its future growth.

Yaccarino also emphasized the impressive number of impressions generated on X, with a staggering 100 billion impressions per day. This metric highlights the platform’s reach and the potential visibility it can offer to content creators and advertisers. In fact, X has seen a tenfold increase in creators since June, and it has paid almost $20 million dollars to creators through its ad revenue program. This demonstrates X’s commitment to supporting and rewarding content creators, further enhancing the platform’s appeal.

Actually, X sees 500M posts per day — not 100M-200M as Musk recently said

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Conclusion

While Musk’s statement about the number of posts on X raised concerns about the platform’s usage, Yaccarino’s claim of 500 million posts per day provides a more accurate picture. The discrepancy between the two figures can be attributed to the different types of post activities on X. Understanding these nuances is crucial for evaluating the platform’s popularity and relevance properly. Additionally, the other metrics shared by Yaccarino, including increased user engagement, a growing Gen-Z user base, and impressive impressions and sign-ups, showcase the positive aspects of X’s current performance. With a renewed focus on creators and a robust ad revenue program, X is positioning itself for continued success in the social media landscape.

Source: https://techcrunch.com/2023/10/04/actually-x-sees-500m-posts-per-day-not-100m-200m-as-musk-recently-said/